Today, I’d like to offer you something a little different…

You see, for many years, I’ve played Words with Friends, which is a form of Scrabble, developed by mobile video game publisher Zynga (Nasdaq: ZNGA).

I admit, it’s a fun game. It keeps me engaged while I’m stuck in an airport or in a doctor’s waiting room or really anytime I need to kill 10 minutes.

However…

For as long as I’ve known, Zynga stock has been dead money – despite the fact that it has a compelling game pipeline.

But lately, the company has been making some really impactful in-game improvements that have made its games even more “sticky.” In fact, I’ve found that I’m playing them more often – and I’m more engaged than ever before.

So… back in October when I heard that Zynga reported better-than-expected earnings results, achieving its best quarterly revenue number in its history, I wasn’t surprised.

Colin Sebastian of Baird said…

Zynga has done a good job creating a portfolio of [internet enabled] live services. It means that, with scale, it will lead to more profitability and more visibility.

It may seem silly, but ask yourself…

Will this new decade give birth to a new form of Roaring ’20s for mobile gaming technology?

In other words – have mobile gaming companies finally cracked the code to profitability and sustainability?

It’s worth asking… If you want to invest in companies that stand to benefit from innovations and that are finally starting to figure out how to become profitable mobile gaming platforms, then Zynga (trading for around $6.45 per share) doesn’t sound like a bad bet.

In fact, the company had a strong 2019 – going from $3.50 up past $6. But what sparked my interest was a bullish engulfing pattern last Friday. This was a strong pattern, especially in the midst of Friday’s selling pressure. To me, this could lend itself to a Long-Term Equity Anticipation Securities (LEAPS) opportunity.

Action Plan: While this is not quite how I typically trade in The War Room, I’m still bringing Zynga to your attention today – as I may go “out of the box” for a more longer-term trade. I’m thinking a January 2021 call.

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